Viral TikTok Trend: ‘Price Tag – Sped Up’ and the Creator Behind It

March 20, 2025
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TikTok has become a powerhouse for viral trends, particularly those driven by sped-up versions of popular songs. One of the most recent examples is the “Price Tag – Sped Up” trend, which has taken the platform by storm. This catchy remix of Jessie J’s hit song “Price Tag” has amassed millions of posts and continues to grow in popularity. But what’s the story behind this viral audio, and who is responsible for the sped-up version? In this post, we’ll dive into the trend, its impact, and the creator who brought it to life.

The Origins of ‘Price Tag – Sped Up’

Jessie J’s “Price Tag,” featuring B.o.B, was originally released in 2011 as part of her debut studio album Who You Are. The song became an instant hit, known for its upbeat melody and message about valuing happiness over material wealth. However, in the ever-evolving world of TikTok, older songs frequently resurface with new twists.

The sped-up version of “Price Tag” was created by a user named aidan_buys, who uploaded the altered track to TikTok. This remix quickly gained traction, with over 1.4 million videos using the sound at the time of writing. The trend associated with this sound varies, but many videos feature users lip-syncing, showcasing fashion transformations, or simply vibing to the music.

Why Is ‘Price Tag – Sped Up’ So Popular?

Sped-up songs have become a defining feature of TikTok culture. These remixes make songs sound more energetic, making them ideal for short-form content that needs to be engaging from the first second. Here are a few reasons why “Price Tag – Sped Up” has gone viral:

1. Nostalgia Factor: The original “Price Tag” was a global hit in the early 2010s, and hearing it in a new format brings a sense of nostalgia to older audiences while introducing it to a younger generation.

2. Catchy and Upbeat: The sped-up tempo makes the song more lively and suitable for TikTok’s quick-paced content style.

3. Versatility: Users have found creative ways to incorporate the sound into different trends, including comedic skits, fashion showcases, and everyday relatable moments.

4. Algorithm Boost: TikTok’s algorithm favors popular and engaging sounds, so once a song gains traction, it continues to spread rapidly.

The Role of Aidan_Buys in the Trend

While Jessie J and B.o.B originally created “Price Tag,” the viral sped-up version is credited to TikTok user aidan_buys. This user has contributed to the growing trend of transforming songs into high-energy remixes that fit perfectly within the TikTok ecosystem.

Many TikTok users who create sped-up versions of songs do so without official licensing, often using music editing software to modify the original track. These edits are then uploaded to TikTok, where they are picked up by users and incorporated into trends. While some artists embrace these viral remixes as a way to boost their music’s reach, others have mixed feelings due to copyright concerns.

In this case, Jessie J has acknowledged TikTok’s impact on reviving her music, and the resurgence of “Price Tag” has introduced her work to a new audience.

How the Trend is Being Used on TikTok

The “Price Tag – Sped Up” trend has been adapted in numerous ways across TikTok. Some of the most popular video formats include:

• Fashion and Transformation Videos: Users start in casual outfits and then reveal a more stylish or glamorous look as the beat drops.

• Comedic Skits: Creators use the song’s upbeat nature to add humor to their content.

• Dance Challenges: Some users have created choreography to go along with the song.

• Daily Life and Aesthetic Videos: People use the track to showcase moments from their day, making even mundane activities feel more engaging.

The Influence of Sped-Up Music on TikTok Trends

The rise of sped-up music on TikTok has led to an industry-wide shift, with some artists now officially releasing sped-up versions of their songs on streaming platforms. The popularity of these versions demonstrates how social media is reshaping the way people consume and interact with music.

This phenomenon has also led to new opportunities for independent creators like aidan_buys, who have found a niche in remixing and repurposing songs for the TikTok generation.

Final Thoughts

The “Price Tag – Sped Up” trend is yet another example of TikTok’s ability to breathe new life into older songs. Thanks to creators like aidan_buys, the platform continues to push the boundaries of how music is consumed and shared. Whether you’re a longtime fan of Jessie J or just discovering her music through TikTok, this trend showcases the power of viral culture in the digital age.

As trends continue to evolve, it will be interesting to see which other songs get the “sped-up” treatment next. Have you participated in the trend? Let us know your thoughts in the comments!

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